ECOMMERCE BRAND AND WEBSITE SYSTEM
SeiBella
SeiBella had strong products, but they were buried inside Melaleuca’s larger catalog. Customers had a hard time discovering the beauty line, understanding what made it different, and moving from interest to purchase. We helped turn SeiBella from a hidden product category into a dedicated ecommerce experience with clearer positioning, stronger product education, easier shopping paths, and a visual system built to make the brand feel more premium, trustworthy, and easy to buy from.
- Role
- Creative Direction, Design.
- Year
- 2018
- Scope
- Ecommerce strategyUser researchUX designVisual designProduct storytelling
SeiBella — the challenge, the overhaul, the goal
The Challenge
The products had value, but the experience made discovery difficult.
The Overhaul
We created a dedicated ecommerce experience built around product discovery, education, and conversion.
The Goal
Make SeiBella easier to find, easier to understand, and easier to buy.